SÃO PAULO

The festival arrives in São Paulo to celebrate Brazilianness and cultural diversity, occupying historic spaces in the city's downtown with its multicultural, free, and inclusive programming.

The most cosmopolitan city in Latin America hosted its first edition of the MIMO Festival in 2019, in line with the Triângulo SP project — an initiative by the São Paulo City Hall aimed at revitalizing the Historic Center, with the goal of transforming the surrounding area into one of the city's main tourist destinations and enhancing the hosting of nighttime and weekend activities. The downtown area, with its historic churches, cultural centers, museums, viewpoints, and theaters, stands out as a hub for culture and leisure.

MIMO values this wealth by proposing new uses and occupations for these spaces, merging the tradition of the place with contemporary art, while inviting the public to rediscover the city and global sound environments from new perspectives simultaneously. Since its debut, the festival has occupied iconic locations such as the Monastery of São Bento, Praça das Artes, Theatro Municipal, MASP, and Arena B3, promoting a sensory experience that strengthens the emotional bond with the city center.

In 2025, the festival returns with more than 40 free activities over three days of programming. The plural and multigenre curation will feature concerts, cinema, educational activities, and immersive experiences, celebrating Brazilianness and engaging with diverse audiences. Exclusive shows by major names in Brazilian and international music are planned, bringing back memories for the São Paulo audience, which, in the 2023 edition, filled the Parque Villa-Lobos and other central venues.

Looking to the future — and within this context of transformation and appreciation — MIMO goes beyond a mere cultural celebration. Fondly, it proposes to be another link connecting São Paulo to its large audience. The city does not just host the festival — it becomes an essential part of its identity: vibrant, plural, and in a constant process of innovation.